And the 2012 Charity is… Five Hole For Food

Five Hole For Food – an annual coast to coast tour playing hockey to support food banks across Canada. Uniting fans of all loyalties, FHFF visited St. John’s, Halifax, Charlottetown, Saint John, Montreal, Ottawa, Toronto, Winnipeg, Regina, Calgary, Edmonton, Victoria, & Vancouver in 2011.

In only 2 short years Five Hole For Food has raised almost 60,000 lbs of food for local food banks & has the support of some Canada’s biggest corporations Molson Canadian, Chevrolet Canada, Canadian Pacific, Boston Pizza, WestJet, TELUS, Marketwire & London Drugs just to name a few.

Mission Statement – Five Hole for Food brings together communities across Canada using hockey as a vehicle for social change and to support Food Banks in this country. Five Hole for Food creates a giving experience that inspires, cultivates change and has a legacy impact.

The Full Story

History – Since starting Amuse in 2005 I’ve contributed many hours personally & professionally to some amazing charities & groups that do great work here in the lower mainland. Traditionally groups have approached me when their need was upon them. In the fall of 2009 I decided to take a different approach.

I took stock of what was happening in Vancouver & researched charities I felt where addressing problems facing the community & chose one where I felt my unique skills & abilities would be needed most. In other words I chose the organization that my support would have the most impact on.

Current – In 2010 that charity was QMUNITY an amazing organization that supports, educates & helps to keep safe the LGBT community from teens to the grave. Definitely check QMUNITYout to learn more about what they do and how we’ve helped.FHFF Story – Feb 2010 I was asked by my friend Dixon Tam to meet a young guy by the name of Richard Loat who started a charity the year before & who needed a bit of mentor-ship about approaching & managing sponsorship. I was promised that if I gave an hour of my time I would be wowed by what this 22 year old was doing. Of course I said yes & boy was I WOWED!

I spent 2010 helping out via twitter, phone, email & the occasional face to face. I helped plan the wrap up party in my gallery space once the media picked up the story for the final Vancouver game which meant all hands were on deck at the game.

When the dust settled on the 2010 events a core concern came up for Richard & the exec team, organizational sustainability & future growth. While not something I’m usually hired for it is something I’m passionate about. So during Sept to November I spent time with the exec team setting forth a long term strategy & then we met separately with the Ops & Marketing teams. Structure, accountability & work flow documentation were our focus.

Get Involved – So what will I be doing for 2012 with FHFF? All of the above + hosting & connecting major influencers with the team to help facilitate Five Hole For Food becoming the premier National Food Bank Fundraiser in Canada. If you want to get involved please connect with me via Twitter FaceBook Google+ 604-687-6335 or

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